Pre-sale opens October 1st · Ships November 1st · Get first access

Bag of Sarang Seoul Heat Korean-inspired tortilla chips with chips, red chili peppers and gochugaru flakes flying around it

Love
at First
Crunch.

Korean-inspired tortilla chips, fried in avocado oil.
Bold gochugaru heat, deep umami, zero junk.
Fried in Avocado Oil
Gluten-Free
Non-GMO
Kosher
All Fun, No Junk
A hand holding up a single Sarang tortilla chip against a sky-blue background

Bold Korean flavor. Real ingredients.

Real gochugaru heat. Miso and shiitake umami. A finish of toasted sesame and sea salt. Fried in avocado oil, no artificial colors or flavors.

Sarang tortilla chips arranged in a heart shape on a white plate

One Bag. One Meal.

Every bag sold on sarangsnacks.com helps provide a meal for someone in need. We donate 25 cents from every bag to the Los Angeles Regional Food Bank, supporting their work to feed people across LA County.

Co-founder Hochun crunching a Sarang chip with his eyes squeezed shut, holding a bag of Seoul Heat, on a red background

Snacks with Seoul

안녕 — Hochun here. Years of chasing big flavors on camera, and this is the first snack I’m proud to hand you. Real gochugaru, white miso umami, fried in avocado oil.

Already Making Noise

Our co-founder Hochun asked people to try our chips. The reactions don’t lie.

SARANG MEANS LOVE · 사랑 ·

Get First Access

Pre-sale opens October 1st. The first 1,000 orders get 20% off — the list gets first access. Ships November 1st.

HOW MUCH HEAT CAN YOU HANDLE?

GET FIRST ACCESS